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Over 30 Years Experience


An independent family-run fine jewellers established for over 35 years situated in the heart of the elegant market town of Ashbourne in Derbyshire, a stone's throw from the beautiful Derbyshire Dales and the Peak District. 

Excellent customer service, exceptional quality and innovative design is the heart of the Avanti ethos. We pride ourselves on offering honest, expert and friendly advice at competitive prices.

A dedicated team, including in-house gold and silversmiths, lead by head designer Ron Fairweather combine traditional bench skills with contemporary computer aided design to create jewellery to be desired and admired. Philip Horton has also joined our workshop team, recognised as a "Master Goldsmith" by the Dutch Guild of Goldsmiths and the only FIPG (Fellow of the Institute of Professional Goldsmiths) recognised as a "Master Jeweller" in the UK.

Specialising in certified diamond engagement rings using only ethically sourced high quality certified diamonds and exquisite gemstones. We offer an extensive range of wedding and eternity rings at competitive prices.

We also have our highly skilled and experienced (Rolex and Omega trained) watchmaker Malcolm Wadlow working on site in our state-of-the-art watch workshop. This allows us to work on many watch brands including luxury timepieces.

Avanti offers a fantastic range of gifts to suit all price ranges from pretty sterling silver stud earrings through to the perfect diamond ring.

How to find us