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Over 30 Years Experience


A family-run jewellers established in 1982, situated in the heart of the elegant market town of Ashbourne in Derbyshire. Known for our excellent customer service, exceptional quality and innovative design, we pride ourselves on offering honest, expert and friendly advice at competitive prices.

Avanti specialise in ethically sourced, high quality certified diamonds including engagement, wedding and eternity rings. Also offering an extensive range of exquisite gemstone set jewellery from everyday classics to the perfect dress ring. Gifts include sterling silver jewellery, Derbyshire Blue John and unique pre-owned pieces.

If you can’t find exactly what you are looking for, our highly experienced bespoke team will work with you bringing your ideas to life. Using contemporary computer aided design by Zoë Kay mixed with traditional bench skills lead by master goldsmith Philip Horton.

The highly skilled and experienced (Rolex and Omega trained) watchmaker Malcolm Wadlow works on site in our watch workshop. This allows Avanti to work on many watch brands including luxury timepieces.

To ensure the longevity of your jewellery we provide a full jewellery alteration and repair service including replacing lost diamonds or gemstones, cleaning and sizing.

How to find us