Avanti History and Ethos

Founded in 1982 by brothers Alan and David Matkin, trading at 17 Dig Street in the quaint market town of Ashbourne for many years until moving to our current prestigious corner location at 2-4 Church Street, Ashbourne in March 2017. Ashbourne is just 13 miles from Derby and sits just a couple of miles away from the Staffordshire border and being 22 miles from Stoke-on-Trent.

A dedicated team, work together to provide a welcoming, friendly and relaxed atmosphere. 

We offer a jewellery repair and restoration service from our own on-site workshop and in-house Rolex and Omega trained watchmaker who has over 40 years’ experience. 

Our bespoke jewellery service offers customers the opportunity to be involved throughout the process from the original design ideas to the finished piece of jewellery. We frequently design and create new pieces to be worn and admired using customers own gemstones and precious metals to give sentimental jewellery a new lease of life.

We specialise in certified diamond rings, exquisite coloured gemstone jewellery, wedding and eternity rings.

You will find everything from silver Derbyshire Blue John earrings through to pre-owned Rolex watches.

'Integrity and passion make us unique'






Sunday 22nd December:  10.30am - 4pm

Tuesday 24th:  9.30am - 4pm

Wednesday 25th: CLOSED

Thursday 26th: CLOSED

Friday 27th and Saturday 28th: Normal Opening Hours

Sunday 29th: CLOSED

Monday 30th: Normal Opening Hours

Tuesday 31st:  9.30am - 4pm

Wednesday 1st January 2020: CLOSED

Thursday 2nd January: Normal Opening Hours