Avanti History and Ethos

Founded in 1982 by brothers Alan and David Matkin, trading at 17 Dig Street in the quaint market town of Ashbourne for many years until moving to our current prestigious corner location at 2-4 Church Street, Ashbourne in March 2017. Ashbourne is just 13 miles from Derby and sits just a couple of miles away from the Staffordshire border and being 22 miles from Stoke-on-Trent.

A dedicated team, work together to provide a welcoming, friendly and relaxed atmosphere.

Offering a jewellery repair and restoration service from our own on-site workshop and in-house watchmaker who has over 40 years’ experience. Working together with only the highest skilled craftsmen and women ensuring a superb result.

Our bespoke service offers customers the opportunity to be involved throughout the process from the original idea to the finished piece of jewellery. We frequently design and create new pieces to be worn and admired using customers own gemstones and precious metals.

We specialise in certified diamond rings, beautiful coloured gemstone set jewellery, wedding and eternity rings.

From reasonably priced Derbyshire Blue John jewellery through to pre-owned Rolex watches and spectacular diamond and gem set jewellery.

'Integrity and passion make us unique'





Monday 26th August:  10.30am - 4pm

Sunday 1st 8th 15th 22nd December:  10.30am - 4pm

Tuesday 24th December:  9.30am - 4pm

Wednesday 25 December: CLOSED

Thursday 26th December: CLOSED

Tuesday 31st December:  9.30am - 4pm

Wednesday 1st January 2020: CLOSED