About Us

Avanti History and Ethos

40 Years of British Heritage

Avanti Jewellers of Ashbourne was founded in 1982 by brothers Alan and David, trading at 17 Dig Street in the quaint market town of Ashbourne for many years until moving to our current prestigious corner location at 2-4 Church Street, Ashbourne in March 2017. Ashbourne is just 13 miles from Derby and sits just a couple of miles away from the Staffordshire border and is 22 miles from Stoke-on-Trent.

A dedicated team, work together to provide a welcoming, friendly and relaxed atmosphere. 

We offer a jewellery repair and restoration service from our Ashbourne workshop and in-house Rolex and Omega trained watchmaker who has over 40 years’ experience. 

Our bespoke jewellery service offers customers the opportunity to be involved throughout the process from the original design ideas to the finished piece of jewellery. We frequently design and create new pieces to be worn and admired using customers own gemstones and precious metals to give sentimental jewellery a new lease of life. Please contact our Ashbourne store to enquire or to book an appointment via email or call 01335 348961

We specialise in certified diamond rings, exquisite coloured gemstone jewellery, wedding and eternity rings.

You will find everything from silver Derbyshire Blue John earrings through to pre-owned luxury watches such as Rolex and Omega.

Please go to our policy page for our new shop policy before visiting our store

'Integrity and passion make us unique'


Our Store Opening Hours:   

Monday - Saturday : 9:30am - 5pm


Special Sunday Events and Bank Holidays: 10:30am - 4pm

Monday 29th August



Avanti of Ashbourne is a member of the NAJ (National Association of Jewellers)

Avanti Fine Jewellers member of the NAJ